Social Media Marketing: What Platforms Should Your Business Use?
[ne_semantic_video video_id=”5GAlitPnXxU” title=”Social Media Marketing: What Platforms Should Your Business Use?” upload_time=”2016-01-31T07:29:10.000Z” description=”Social Media Marketing for Small Business 2016 How Many Social Media Accounts Do You Need? What Social Media Platforms Matter The Most? How Can I Use Social” duration=”PT8M15S”]
Social Media Marketing for Small Business 2016
How Many Social Media Accounts Do You Need?
What Social Media Platforms Matter The Most?
How Can I Use Social Media for Business?
Does Social Media Even Matter for Small Business?
Great questions. I have some answers for you. How Many Social Media Accounts Do You Need? The truth is that you shouldn’t be overwhelmed by the number of Social Media platforms there are.
Some platforms you don’t need to be in everyday. Some platforms you can schedule post and automate so you have more time to respond to people…more on that later.
Some Social Media platforms may not even make sense for you to be on at all. Use the platforms where your audience participates and play to your strengths.
What Social Media Platforms Matter The Most?
The Social Media Platforms where you can build the strongest relationship with your audience, get the most leverage and create the best experience. Not necessarily in that order.
How Can I Use Social Media for Business?
So many ways… Social Media can allow you to build a deeper relationship both with your audience and with valuable networking partners. If that doesn’t sound practical enough, cool, you have direct selling opportunities in live streaming platforms, and passive selling opportunities via content.
Social Media matters for small business because relationships and exposure and listening all matter. People matter. When say that your company doesn’t prioritize social media you are saying your company doesn’t value engaging with human beings outside of a transaction.
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How To Monitor Traffic ROI For Social Media Marketing Platforms?
[ne_semantic_video video_id=”XarKZ87MuuI” title=”How To Monitor Traffic ROI For Social Media Marketing Platforms?” upload_time=”2014-09-08T14:52:32.000Z” description=” How to monitor traffic for social media marketing companies. You need to know which social media traffic is the most targeted and profitable when they visit” duration=”PT3M”]
How to monitor traffic for social media marketing companies.
You need to know which social media traffic is the most targeted and profitable when they visit your website.
In this short video you will see how you can start to make that decision based on factual evidence of the users actions.
Does the traffic from Facebook convert better than that of Twitter for example?
How do you know?
You can see this critical information all in Google Analytics
For more information contact us at
This is a brief video to show you the power of understandings whether the social media traffic that you’re working so hard to generate actually has any positive impact on your website goals.
So what do I mean by that is basically down the left hand side you can see the Facebook and Twitter, Google+ and you can see a bounce rate. Here you can see how many sessions, how many users came into the site.
Clearly in this case Facebook is the lion’s share of the social media followers and visits.
You can see here the bounce rate is 66%, the average typical bounce rate is 40%, so
that’s not a good sign that means that they probably aren’t really the best people
to be sent into your website.
TripAdvisor in this case, I am obviously not showing the particular site in question, 32% makes a lot more sense you know.
Google+ only 1 visit so you can’t really make any adjustments on that but twitter at 17 visits and 94% bounce rate again that demonstrates that either your content is not relevant to your website or certainly Twitter is not your target market.
And of course you can and should relate this to the goals that you set up in Google Analytics.
You then know how social media has an impact on your newsletter sign-up or your free offer and which which would be preferable.
How many of the social media people that visit the site contribute towards the actual goals you got set up,?
Did they visit three pages?
They stayed there for three minutes on the site and you can see what is the conversion rate from Facebook, from TripAdvisor etc,etc.
You can see there’s no question in this case that Twitter is not a good target audience for this
client but while the bounce rate is high for Facebook,if you look at the right it still got a 75% conversion rate.
You have to take the different factors into account, certainly there are aspects that can be improved for Facebook but at the same time it’s contributing towards a goal conversion rate which could be when someone contacts you for example.
So this is very very powerful, very important and I hope that’s helpful to be aware how to track your social media traffic ROI.
7 More Social Media Marketing Platforms For Your Business
[ne_semantic_video video_id=”R7hg3ioAE2s” title=”7 More Social Media Marketing Platforms For Your Business” upload_time=”2016-09-27T13:00:03.000Z” description=”Get Your Free Online Store Success Pack Here: 7 More Social Media Marketing Platforms for Your Business We have already discussed the 5 Major Social Media” duration=”PT9M56S”]
Get Your Free Online Store Success Pack Here:
7 More Social Media Marketing Platforms for Your Business
We have already discussed the 5 Major Social Media platforms including Facebook, Twitter, Instagram and all those big stuff out there. On these video and article, we will be talking about more Social Media Platforms that you can use to market your business. They may still be starting up but it will be very useful if you set one up one now for your eCommerce.
So here they are:
Snapchat is the hottest new thing in town. It is an application which allows you to upload images or videos and disappears after few seconds a person is viewing it. Snapchat, though, does not have an organic discovery since it doesn’t have hashtags, therefore, you cannot find people or businesses. The thing about Snapchat is you can produce daily stories that excites and engage audiences. You can use it as well to have access to live events or upload your own live event because it’s a real time social media platform. Promotions or social media giveaways will work as well as people will be constantly checking your account.
Vine is a 6-second video sharing service where you can share your looping videos through social networking sites (including Twitter and Facebook), and you can embed it on your website. It became popular because of its simplicity. Majority of the users are the young ones. Since it is short and funny, you can make something fun or even crazy to get a laugh from your followers and customers.
LinkedIn is a business oriented social networking tool that professionals use. Majority of the users are men. This site though is more helpful to Business-to-business (B2B) commerce transactions. Businesses will have direct access to consumers that they can easily market with images, status updates and other formal posts.
Reddit is a social media and discussion website. It is great for community, majority of the interactions are men. It is a great platform to talk to your customers, have a forum for discussion with them about your product or your business. Reddit is made up of a bunch of “sub-reddits” on just about every category and topic you can imagine which is very great for ecommerce.
Periscope is a live video recording app. You can just grab your device and “go live” anytime and anywhere. The app allows you to be “on the go” and show it to whoever joins your broadcast. Probably if you have a new product to release, you can use it to showcase the product with an anticipated date. You can d behind the scenes and the like, all depends on your creativity in marketing your business.
Google+ has some major SEO benefits; it makes it easier for marketers to show up in search results. However, normal people don’t use it much. You have to set up your own strategy on how to use it to expand your business.
Tumblr is a blog like platform. It is known as the largest hosted blog platform on the web. Users post images, videos, gifs, and any other multimedia content to create a blog. Artsy younger people and women are the ones using it.
One last platform that I really like and that I actually use is Meetup.com. It is amazing because it is great for in-person, if you wanted to meet people up in person; this site is your spot. You can test ideas or get new customers the old school way.
There’s always something new coming out, new platforms coming out every now and then. So if you find something new that you think might be good for your business, set up right away or at least reserve your username, but it will be a god idea to start posting and just testing the waters out.
If you find these tips helpful, please do not forget to subscribe to my YouTube Channel – Effective Ecommerce. I have new videos every week teaching you some tip and tricks on how you can improve your ecommerce store or how you can make more money from it and how you can get more customers to it. I also have online store success pack which you can get for free. Check it out!
Milan Chiang: Marketing On Mobile Platforms @ Social Matters 2014 HK
[ne_semantic_video video_id=”hVRGULGX9r4″ title=”Milan Chiang: Marketing On Mobile Platforms @ Social Matters 2014 HK” upload_time=”2015-02-02T02:31:31.000Z” description=”Marketing on mobile platforms Harnessing WeChat for direct sales: Case studies of what works and its return on investment • Online to offline engagement:” duration=”PT33M6S”]
Marketing on mobile platforms
Harnessing WeChat for direct sales: Case studies of what works and its return on investment
• Online to offline engagement: How are the most successful brands utilising WeChat for sales?
• How are brands integrating WeChat strategies into the rest of the marketing mix?
• What are the three key ingredients to maximise business outcomes for brands using WeChat?
Speaker: Milan Chiang, CEO, VeryTechology
Social Matters 2014 HK
October 14-15, Hong Kong
Start, Build & Maintain Your Social Media Ministry Platforms With West Coast Gospel
[ne_semantic_video video_id=”bU0ehWMCXeA” title=”Start, Build & Maintain Your Social Media Ministry Platforms With West Coast Gospel” upload_time=”2015-10-31T18:52:41.000Z” description=”Start, Build & Maintain Your Social Media Ministry Platforms Marketing your Ministry Worldwide: With a Solid Networking Platform with Minister Lee Rice / West” duration=”PT40S”]
Start, Build & Maintain Your Social Media Ministry Platforms
Marketing your Ministry Worldwide: With a Solid Networking Platform with Minister Lee Rice / West Coast Gospel Networking – Social Media Marketing
West Coast Gospel Networking Channel – Twitter
West Coast Gospel Networking Channel – Facebook
• Camera or SD Card Retrieval & Formatting
• Retrieving Video & Formatting from DVD
• Video Uploads & Formatting on YouTube
• Format within Video Embedded Information
• Television Ministry Broadcasting Editing:
• Video to Audio Editing for Television & Radio:
Creating Social Media Platform Pages:
• Twitter, Facebook, YouTube, Link-In & Google+
• Branding, Hatch-Tags, Keywords
• Short Description of Ministry
• Long Description of Ministry
• Mission Statement
• Vision Statement
• Contact Information
• Connect Your Other Links to Pages so they can Work as one Unit
Minister Lee Rice
Social Media Training Feedback – Digital Marketing Platforms List
[ne_semantic_video video_id=”4t9lP2GHZB8″ title=”Social Media Training Feedback – Digital Marketing Platforms List” upload_time=”2012-11-26T19:01:13.000Z” description=”Besides analytic, there are many reasons to use Digital Platforms: • Social media marketing magnifies your message across the community to increase awareness” duration=”PT3M34S”]
Besides analytic, there are many reasons to use Digital Platforms:
• Social media marketing magnifies your message across the community to increase awareness of your ‘Brand’ and ultimately influence purchase of your brand when consumers identify with the group recommending your brand.
• CRM: Social media marketing is a platform for dealing with complains or confusion about how to get the most out of your service or products, thus increasing customer satisfaction.
• Social media marketing insights (Stats) helps you understand consumers better, which improves your service or product offerings and helps you position your brand more effectively.
Social Marketing Drop-In
[ne_semantic_video video_id=”KVF537jFwpo” title=”Social Marketing Drop-In” upload_time=”2013-02-12T03:37:31.000Z” description=”Social Marketing Broadcast* FREE! See if these workshops are a good fit. I’ll review all the workshops ( ) & give at least one takeaway for each topic. Send” duration=”PT34M32S”]
Social Marketing Broadcast*
FREE! See if these workshops are a good fit.
I’ll review all the workshops ( ) & give at least one takeaway for each topic. Send your questions via the comments or @OutreachNerd.
Also RSVP on Facebook for insider tips:
Most self-producers do it to get their work out there — so how to reach audiences beyond your friends and family?
Social Media Boot-Camps
Theatre Asylum is excited to present the Social Media Boot-Camps with Outreach Nerd, Cindy Marie Jenkins. Learn how to turn your team into effective promoters, hone your pitch to the press, write a marketing strategy using your talents and create brand ambassadors to increase word-of-mouth. Cindy Marie Jenkins will run the interactive workshops, giving useful takeaways regardless of your budget or manpower.
Each workshop is .
All 5 for 5.
Bring an additional person for an additional .
FEB 16 – Pay for Workshop
Self-Promoting Without Annoying Your Friends
interactive workshop (includes take-aways worksheet)
best practices for social media marketing
which platforms will work the best for your show and style
standing out in a sea of entertainment options
moving beyond your friends & family to reach new audiences
Twitter, Facebook, instagram, tumblr, blogs, YouTube, Google+, flickr, Pinterest
FEB 23– Pay for Workshop
Build Your Marketing Strategy
What is your show’s story?
Who is your audience?
Who are your audience’s influencers/
How can you target them?
Basics of a pitch to media & bloggers
Includes basic media lists
MAR 9 — Pay for Workshop
Telling Your Show’s Story Online
In depth, interactive look into your show’s story & how it translates to social media
Where is your story best told?
How to schedule posts for maximum views
Creating posts that tell the story better than words
Moving beyond your friends & family to reach new audiences
Difference between PR, Publicity, Marketing, Outreach & Audience Development
How those differences help your storytelling
Translating good story to butts in seats
Pitching Press/Audience in Person & Online
Building a lasting Media List
Difference between PR, Publicity, Marketing, Outreach & Audience Development
Finding & Pitching Bloggers & Influencers
DOs & DON’Ts of Pitching
Bring your elevator speech! Every participant gets a pitch coaching session during workshop
MAR 30 — Pay for Workshop
Mind the Gap: Reaching New Audiences on Twitter
Basics & Best Practices
Twitter as your best Research Tool
Building Strong Relationships with Audience & Press before asking them for something
Utilizing word of type to your advantage pre and during your events
Gaining attention of Press without pitching
Finding & Enlisting Influencers as Brand Ambassadors
Running Giveaways & Ticket Discounts
Email smb@combinedartform com to get on the mailing list or comment below.
MORE APRIL — JUNE
APRIL 6 — Standards & Best Practices for Social Marketing
APRIL 20 — Using Video to Promote Live Performance (includes YouTube basics)
MAY 11 — Marketing Strategy in the Thick of Production
MAY 24 — Press/Media/Influencer Brunch Mixer
JUNE 8 — Standing out at a Festival without Being a Dick