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B2B Social Marketing – Convert Likes Into Leads

B2B Social Marketing – Convert Likes Into Leads
[ne_semantic_video video_id=”NZU5ykQubkQ” title=”B2B Social Marketing – Convert Likes Into Leads” upload_time=”2015-02-10T09:55:05.000Z” description=”Highlights the importance of utilising social media for B2B lead generation. Tips on how to leverage social channels to increase their lead database, and push” duration=”PT41M51S”]
Highlights the importance of utilising social media for B2B lead generation.
Tips on how to leverage social channels to increase their lead database, and push leads further down the sales pipeline with social data.

Topics covered on the webinar:
Building a social marketing infrastructure for lead generation
Differences between engagement and conversion metrics
Most effective social channels for B2B lead generation
Enriching lead data in your CRM with social analytics
Utilising gated content to generate leads on social channels
Managing social generated leads through to sale

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