How To Monitor Traffic ROI For Social Media Marketing Platforms?
[ne_semantic_video video_id=”XarKZ87MuuI” title=”How To Monitor Traffic ROI For Social Media Marketing Platforms?” upload_time=”2014-09-08T14:52:32.000Z” description=” How to monitor traffic for social media marketing companies. You need to know which social media traffic is the most targeted and profitable when they visit” duration=”PT3M”]
How to monitor traffic for social media marketing companies.
You need to know which social media traffic is the most targeted and profitable when they visit your website.
In this short video you will see how you can start to make that decision based on factual evidence of the users actions.
Does the traffic from Facebook convert better than that of Twitter for example?
How do you know?
You can see this critical information all in Google Analytics
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This is a brief video to show you the power of understandings whether the social media traffic that you’re working so hard to generate actually has any positive impact on your website goals.
So what do I mean by that is basically down the left hand side you can see the Facebook and Twitter, Google+ and you can see a bounce rate. Here you can see how many sessions, how many users came into the site.
Clearly in this case Facebook is the lion’s share of the social media followers and visits.
You can see here the bounce rate is 66%, the average typical bounce rate is 40%, so
that’s not a good sign that means that they probably aren’t really the best people
to be sent into your website.
TripAdvisor in this case, I am obviously not showing the particular site in question, 32% makes a lot more sense you know.
Google+ only 1 visit so you can’t really make any adjustments on that but twitter at 17 visits and 94% bounce rate again that demonstrates that either your content is not relevant to your website or certainly Twitter is not your target market.
And of course you can and should relate this to the goals that you set up in Google Analytics.
You then know how social media has an impact on your newsletter sign-up or your free offer and which which would be preferable.
How many of the social media people that visit the site contribute towards the actual goals you got set up,?
Did they visit three pages?
They stayed there for three minutes on the site and you can see what is the conversion rate from Facebook, from TripAdvisor etc,etc.
You can see there’s no question in this case that Twitter is not a good target audience for this
client but while the bounce rate is high for Facebook,if you look at the right it still got a 75% conversion rate.
You have to take the different factors into account, certainly there are aspects that can be improved for Facebook but at the same time it’s contributing towards a goal conversion rate which could be when someone contacts you for example.
So this is very very powerful, very important and I hope that’s helpful to be aware how to track your social media traffic ROI.