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Social Media Marketing: What Platforms Should Your Business Use?

Social Media Marketing: What Platforms Should Your Business Use?
[ne_semantic_video video_id=”5GAlitPnXxU” title=”Social Media Marketing: What Platforms Should Your Business Use?” upload_time=”2016-01-31T07:29:10.000Z” description=”Social Media Marketing for Small Business 2016 How Many Social Media Accounts Do You Need? What Social Media Platforms Matter The Most? How Can I Use Social” duration=”PT8M15S”]
Social Media Marketing for Small Business 2016
How Many Social Media Accounts Do You Need?
What Social Media Platforms Matter The Most?
How Can I Use Social Media for Business?
Does Social Media Even Matter for Small Business?

Great questions. I have some answers for you. How Many Social Media Accounts Do You Need? The truth is that you shouldn’t be overwhelmed by the number of Social Media platforms there are.

Some platforms you don’t need to be in everyday. Some platforms you can schedule post and automate so you have more time to respond to people…more on that later.

Some Social Media platforms may not even make sense for you to be on at all. Use the platforms where your audience participates and play to your strengths.

What Social Media Platforms Matter The Most?
The Social Media Platforms where you can build the strongest relationship with your audience, get the most leverage and create the best experience. Not necessarily in that order.

How Can I Use Social Media for Business?
So many ways… Social Media can allow you to build a deeper relationship both with your audience and with valuable networking partners. If that doesn’t sound practical enough, cool, you have direct selling opportunities in live streaming platforms, and passive selling opportunities via content.

Social Media matters for small business because relationships and exposure and listening all matter. People matter. When say that your company doesn’t prioritize social media you are saying your company doesn’t value engaging with human beings outside of a transaction.







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  1. digital d0m (digitald0m) says:

    I agree 100% (focus on 3-4 main ones) balance time versus content creation
    , thanks RB for sharing

  2. Abe Martinez (WizdomTrumpsFarce) says:

    I’m really looking how tumblr and Instagram let me post on Facebook and
    twitter simultaneously. as for Snapchat I’m learning how to use it better
    by watching Gary and your stories. his engagements through screen shots etc
    are really effective

  3. Jhaveri Aakash says:

    I believe in being on every social media initially, and reserving my
    Handle. Then eventually I can finalise what to go forward with
    -Amy, SSS

  4. Gideon Shalwick says:

    Nice work Roberto!

  5. Doti Dot says:

    Another great video

  6. ACEKID says:

    at first I created accounts across all the social media platforms I knew,
    but after some time I grew bored of Twitter so I completely stopped using
    it. It just isn’t for me, I don’t have anything to say on it.

  7. Jermaine Ellis says:

    Thanks for the help!

  8. Bralon Thompson says:

    google plus is amazing once you learn how to use it. you get so much
    traffic from it, one you have it down.

  9. Simply Marvellous says:

    What are the odds. I swear you read my mind. I was just debating my
    Instagram last night. I don’t think it works for my purpose. I enjoy
    YouTube more but everyone says I need an Instagram. Thank you, you answered
    my own inner question!

  10. DestruyelaMediocridad says:

    Good job on the thumbnail Roberto!

  11. Velogi - Pyöräilevä videoblogi says:

    Thanks for sharing this. But how to figure out beforehand on which platform
    your target audience is?

  12. Sketch Dirt says:

    Yes! Please do a video about being comfortable on camera (if you haven’t
    already!) Great video!

  13. Faith Cobb says:

    Thank you :). I wish to be a pro singer/dancer so what social media should
    I use? I was thinking instagram, youtube, facebook, twitter (not really
    sure) and wordpress for blogging.

  14. Lisa Halligan says:

    I really need to figure out how to use Instagram better. I’m not
    particularly active on FB or Pinterest, but everything from my YT channel
    and blog gets shared both places. I interact more on FB. I’m experimenting
    with Twitter more.

    I do have accounts at most of the social media sharing channels, too, like
    StumbleUpon and Digg and Google+. I share all of my YT videos and blog
    posts to each, and then when I watch a video and like it, I share it all
    over the place. I particularly share to Pinterest, SU, Digg, G+ and
    Twitter. And if I can find the Twitter handle for the person whose channel
    it is, I put that in the tweet so they know I shared it.

    It’s all a grand experiment at this point, but we’ll see how it goes!

  15. Harjot Singh says:

    Hey Roberto, I really want to start a channel but I have a smartphone and I
    am not sure whether I should do it or not. Please let me know, thank you.

  16. Nacho TV says:

    Social media does help but to be in all formats can be draining. It is nice
    focusing on just a couple of platforms. 

  17. Tanman C says:

    do you consider YouTube a social media?

  18. CarbolicSoap says:

    Who seriously dislikes this guy’s videos? Great job Roberto. Loyal
    follower. Keep it up!

  19. Robbie B says:

    Thanks for the great video. I’m really considering getting on blab. I’m
    also working on spending more time on linkedin. I just cant stand the

  20. ChubaccaGaming says:

    Dude your work rocks thanks so much for helping me!

  21. Brucode Technologies Pvt. Ltd. says:

    Thanks Roberto for explain about which social media platform is good for us
    and how. because it is only awesome way which really works and we get
    relevant traffic just by doing SMO in right way.

  22. limesquared says:

    Thanks so much!. What are good photography websites ? Or websites to show
    your work ?

  23. SYMPHORIO TK says:

    love it.

  24. Brian Morse says:

    Thanks for the info! Subbed after 1 vid, however in this second video I
    can’t stop looking at dat SAO desktop. Image playing WoW on a device like
    that, wooo! Seriously though, I just started a channel to review products
    and Amazon affiliate market( how I found you ). My sales talent at work is
    wasted and it’s time for a change. Plus I love chatting up a storm about
    things I buy, so it seems a natural progression.

  25. Harrison Online says:

    Great video Roberto! Also I am loving the Kirito and Asuna desktop
    background! SAO is my all time favorite anime

  26. adscantwo says:

    Great content and I plan on sharing it on empowr which will put it on my
    facebook and twitter accounts.

  27. Otuawan says:

    Thank you for this. You really are knowlegeable.

  28. Katie Griffiths says:

    found this really useful thankyou

  29. Karla Taty says:

    Please help me Which is the platform for face to face ?

  30. Triston Donahue says:

    Do you only use photoshop to make your thumbnails

  31. Triston Donahue says:

    If I share this on Google + , will I get copyright (I’m new to Google +)

  32. Muhammad Hanafi says:

    Thank Blake this the best advice I ever get

  33. Minkberry says:

    Hi I love your Videos 🙂 I went to check out Blab but found I missed the
    Besides Snap Chat, is there another platform you would suggest we get
    plugged into that would be a great for networking?

  34. Ryan Turner says:

    Thank you for the great video!!

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